Small Business Blog Integration Advice

Small business owners considering a blog to enhance their website should review the different methods of integrating the content into their main site. Three options for blogging will be reviewed with suggestions to help you maximize the value to your visitors and search engines. A blog is an easy method for adding fresh content to your site without paying a web developer for each new page created.

Blogs, aka weblogs, first began as personal daily journals. An online diary with what you had for lunch does not seem like a practical way to promote a small business myenvoyair . The vast majority of blogs are still personal and non-commercial, while others have become monetized by including advertisements. Blogging for business is a trend that deserves attention.

Times have changed. Small business blogs are a great opportunity to provide your customers advice, news, and reviews Techlightzone . The value a blog provides to small business owners is fresh content that you may easily add to your site. Websites that are launched and collect dust without growing will not be search engine magnets. A good blog should result in your site being visited and indexed by the major search engines frequently.

It’s important to understand the structure of a blog compared to your commercial website.

The big difference between your site and the blog is how each is created. Most websites are done in HTML worldnewupdates . Individual pages are usually created by a web designer with a significant cost per page. Blogs use templates which allow the owner to easily create posts from a control panel. Each post becomes a new page, so adding one a week adds 52 pages to your website per year. Several major online service companies allow you to create a free blog, and you may begin adding content immediately.

Blogging is the action you perform when you make a post to a web log or blog, comment on a previous blog post or maintain a blog. Many people who make posts to a blog on a regular basis are referred to as bloggers.

Basically, a blog is an online journal where you can post your thoughts, observations and comments about a particular topic that the weblog covers. A blog is just a simple web page that has chunks of information called posts added to them on a regular basis. Depending on how it was setup by the person maintaining the blog, the posts can be all on one page forcing visitors to scroll down, or each post will have its own individual web page. When you are blogging and visiting different blogs, you will see the most recent posts first at the top of the web page.

Online personal journals were some of the first blogs. Individuals used their computers and the technology of the internet to make entries into their journals rather than the traditional method of keeping a pen and paper journal. Blogs are primarily categorized as personal since many of them are online journals but today many blogs are used for a variety of purposes. Businesses are starting to use blogs as a way to provide information about their products and services. Politicians are using blogs to communicate with their constituents. Musicians and other entertainers are using blogging as a means to stay in touch with their fans as they tour. The list goes on.

Often, blogging is a way for you the individual to post a comment on a particular news item or subject such as politics, world or local news events, hobbies, entertainment etc. The topics covered in a blog are endless, and many times controversial and volatile. Sometimes one simple post can lead to a flood of additional comments and many have gone so far as to gain national attention by being mentioned in the news media.

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